by Michelle Martin | Aug 17, 2020 | blog, PSA
Planned Giving Donors Hiding in Plain Sight Are you missing some of your best planned giving prospects? Transcript: I recall a number of years ago, I met a client at a local community hospital. And upon arriving at the hospital, a retiree met me at the door and...
by Michelle Martin | Jul 28, 2020 | blog
Wealth Screening for Small Organizations Wealth Screening Lists vs. Marketing Lists It’s important to discuss why some of these screening tools and prospect identification is important for very large organizations, but why it’s not an area to focus...
by Michelle Martin | Jun 18, 2020 | blog
Marketing a Planned Gift During a Recession Donor Science Consulting released a very helpful report that analyzed a group of 72k charities to see what we could learn from the “great recession” of 2008. Some highlights: Charities that successfully continued fundraising...
by Michelle Martin | May 21, 2020 | blog
The Most Important Parts of a Planned Giving Website The most important parts of your planned giving website is to make sure that the website is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving...
by Michelle Martin | May 21, 2020 | blog
How Prospect Identification Is Different for Small Organizations I think it’s important to discuss why some of these screening tools, the prospect identification tools are important for some very, very, very large organizations–and why it isn’t an area to focus...
by Michelle Martin | May 12, 2020 | blog
What’s the Secret to Effective Planned Giving Marketing? In talking with fundraisers and other nonprofit professionals, we’ve seen a consistent and clear pattern: Organizations that continued their marketing without interruption saw continued donor engagement....
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