Blog

What’s the Secret to Effective Planned Giving Marketing? Lessons Learned from the Covid-19 Crisis The Impact of Pausing Donor Communication In talking with fundraisers and other nonprofit...

The Job of Planned Giving Marketing Getting Your Donor's Attention at the Mailbox A donor goes to the mailbox, right? They're not looking to get educated about the latest and greatest of the Cares...

What Makes Marketing a Planed Gift Effective? From Education to Invitation A New Perspective for a New Era Our lives have changed a lot in the last few months, but we’ve had the chance to evaluate...

How to be a fly on the wall (and identify planned giving donors!) Using Data to Find Your "Shy Donors" Are Your Prospects Interested? Wouldn't it be great if your planned giving prospects called you...

Donor Story Remix: The Importance of Repetition Why Your Best Testimonials Need to Be on Repeat The Fear of Repetition We love interviewing our clients’ donors to get their planned giving donor...

Let Your Hero Do the Talking The Ripple Effect of Authentic Planned Giving Stories A Marine’s Powerful Appeal A few years ago, we interviewed a supporter of the Marine Corp Heritage Foundation. He...

The Easiest Way to Explain Planned Gifts Unlocking Powerful Donor Stories The Problem with Most Testimonials Powerful donor stories are extraordinarily valuable because they make planned gifts so...

Passive Prospecting: How to Transform Annual Givers into Legacy Donors A System to Nurture Donors Over Time The Fundraiser’s Number One Responsibility If I asked you the number one responsibility of...

Effective Donor Communication is Personalized The Power of a Name Personalize, Personalize, Personalize Dale Carnegie once said, "A person's name is to him or her the sweetest and most important...

5 Things to Keep in Mind about Planned Giving During a Capital Campaign Moving from a Silo to a Holistic View of Giving To Pause or Not to Pause? You’re ramping up for a Capital Campaign and want to...