by Michelle Martin | Sep 28, 2020 | Public Service Announcements
How to use stories to increase the rate of respond in your planned giving marketing. Transcript JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...
by Michelle Martin | Sep 22, 2020 | Public Service Announcements
How Digital Engagement Reveals Your Most Loyal Donors Transcript JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is key...
by Michelle Martin | Sep 16, 2020 | Public Service Announcements
The Impact of A Planned Gift Inspires People to Imagine What’s Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the benefits of those vehicles. It’s...
by Michelle Martin | Sep 8, 2020 | Public Service Announcements
Increase Interest in Making a Planned Gift (Without Making an Ask) Really, marketing is just another word for communicating. Marketing allows you to connect to your donor regularly and let them know you understand what’s important to them. What’s...
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