by Michelle Martin | Jul 13, 2021 | Blog
Harnessing the Power of Unity in Planned Giving A Lesson from Cialdini’s “Pre-Suasion” The Principle of “Unity” Unity fosters a sense of shared identity. In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author...
by Michelle Martin | Jul 13, 2021 | Blog
Leverage Your Planned Giving Legacy Society: Making Donors Feel Valued and Appreciated The Power of Gratitude You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising. When your donors...
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