by Michelle Martin | Jul 13, 2021 | blog
Grow Your Legacy Society with the Feeling of Unity In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by...
by Michelle Martin | Jul 13, 2021 | blog
Leverage Your Planned Giving Legacy Society You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising. When your donors feel valued and appreciated, their loyalty and...
Recent Comments