Secure 2.0: Key Takeaways for Fundraisers Tech Tuesday By now, you may have heard that President Biden signed into law the Consolidated Appropriations Act of 2023. Included in this act is a...
Tech Tuesday – Secure 2.0
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Marketing as a Cultivation Tool
Understanding Cultivation Theory in Planned Giving How Marketing Shapes Donor Perceptions Consistent and repeated messages shape our perceptions. Have you ever heard of a theory of communication...
Grow Your Legacy Society with the Feeling of Unity
Harnessing the Power of Unity in Planned Giving A Lesson from Cialdini's "Pre-Suasion" The Principle of "Unity" Unity fosters a sense of shared identity. In the book Pre-Suasion: A Revolutionary Way...
Leverage Your Planned Giving Legacy Society
Leverage Your Planned Giving Legacy Society: Making Donors Feel Valued and Appreciated The Power of Gratitude You've heard the quote: People don’t remember what you’ve said, they remember how you...
Increase Interest in a Planned Gift
Increase Interest in a Planned Gift Tear Down Fundraising Silos for a Comprehensive View Integrating Your Development Efforts Help them see a Major Gift donor is a prime candidate for a conversation...
A Deferred Gift Leads to Outright Gifts
A Deferred Gift Leads to Outright Gifts How Focusing on Impact Strengthens Donor Relationships Stories That Strenthen Donor Relationships JEFF: Greg, you were telling me stories about donors who,...
Wealth Screening for Small Organizations
Wealth Screening for Small Organizations Wealth Screening Lists vs. Marketing Lists It's important to discuss why some of these screening tools and prospect identification is important for very...
Marketing a Planned Gift During a Recession
Marketing a Planned Gift During a Recession Lessons from the 2008 Financial Crisis Donor Science Consulting released a very helpful report that analyzed a group of 72,000 charities to see what we...
The Most Important Parts of a Planned Giving Website
The Most Important Parts of a Planned Giving Website Is Your Website Truly Connecting with Donors? The most important part of your planned giving website is to make sure that it is reflective of the...
How Prospect Identification Is Different for Small Organizations
How Prospect Identification is Different for Small Organizations Rethinking Wealth Screening for Smaller Nonprofits I think it’s important to discuss why some of these screening tools and prospect...
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