by Michelle Martin | May 21, 2020 | Blog
The Most Important Parts of a Planned Giving Website Is Your Website Truly Connecting with Donors? The most important part of your planned giving website is to make sure that it is reflective of the strategy of your marketing program. It goes back to what we talked...
by Michelle Martin | May 21, 2020 | Blog
How Prospect Identification is Different for Small Organizations Rethinking Wealth Screening for Smaller Nonprofits I think it’s important to discuss why some of these screening tools and prospect identification tools are important for very large organizations—and why...
by Michelle Martin | May 20, 2020 | Public Service Announcements
How to Fix Your Planned Giving Website (So Donors Actually Find You) Practical Solution Announcement 7 Our time online has sky rocketed, and it’s never been more important to have a current and easy-to-navigate planned giving website. You may think a new website...
by Michelle Martin | May 12, 2020 | Public Service Announcements
Your Wealth Screening Is Lying to You (and eliminating good prospects!) Practical Solution Announcement 6 Wealth screening software is helpful to identify strong prospects … but many times the tools are used to define rather than refine your list. The more...
by Michelle Martin | May 12, 2020 | Blog
What’s the Secret to Effective Planned Giving Marketing? Lessons Learned from the Covid-19 Crisis The Impact of Pausing Donor Communication In talking with fundraisers and other nonprofit professionals, we’ve seen a consistent and clear pattern: Organizations that...
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