Blog

3 Ways to Connect to Planned Giving Donors Finding the “A-Ha Moment” in Your Conversations Three Sides to Every Story Have you ever heard the saying, “There’s three sides to every story: his side,...

Planned Giving Website Assessment Is Your Website Helping or Hurting Your Efforts? A Look Back at Website Evolution Let's do a mini planned giving website assessment. First, we'll start by looking...

Your Planned Giving Website Is a Warmup Band Getting Donors Excited Before the Main Event Setting the Stage I used to be a big Van Halen fan, so when I learned they were coming to Scranton, I bought...

Planned Giving Stories Make People Feel A Guest Post by Michelle Martin, Messaging Strategist Elena’s Story Please join us in welcoming our guest author, Michelle Martin, Messaging Strategist and a...

Guest Post: Photography for Nonprofit and Planned Giving Marketing (Part 1) Tips from a Pro for More Compelling Campaigns The Power of a “Good” Photo In developing your planned giving marketing...

Guest Post: Why Should I Hire a Professional Photographer for my Nonprofit Marketing? (Part 2) Expert Advice on Finding the Right Visual Storyteller Introduction Please join us in welcoming our...

6 Reasons to Hire a Planned Giving Marketing Company (Instead of Trying to DIY) Avoiding the “High Cost of Low Cost” Weighing Your Options Have you ever wondered if you could save your organization...

8 Reasons Why Your Organization Needs a Simpler Planned Giving Website Introducing the PGMicrosite A New Solution for a Common Problem Does the fundraising industry really need another planned...

You’ve read plenty of amazing donor stories … and some that aren’t so good. But do you know what sets them apart? Use this mini-assessment to increase reader engagement and donor response.

Why Does the World’s Largest Online Advertiser Use Direct Mail? Lessons for Planned Giving Marketing from an Unlikely Source Google's Old School Approach Google owns my inbox, my browser, my search...