by Michelle Martin | Apr 30, 2020 | PSA
Donor Messages That Fill the Pipeline-PSA 4 We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions! Greg Wilson is the Sr. Major Gifts and Planned Giving Officer at Good Shepherd...
by Michelle Martin | Apr 24, 2020 | blog
What Makes Marketing a Planned Gift Effective? Our lives have changed a lot in the last few months, but we’ve had the chance to evaluate what’s working and what’s not. Professionally, you’ve learned new methods for connecting with planned...
by Andrew Abraham | Apr 16, 2020 | PSA
Chasing Unicorns? – PSA It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world. But it’s the small gifts that come in regularly and frequently that provide the stable...
by Michelle Martin | Apr 9, 2020 | PSA
Your Donors Don’t Care You’re making it too easy for your donors to ignore you … During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just...
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