Marketing as a Cultivation Tool

Marketing as a Cultivation Tool

Marketing as a Cultivation Tool Have you ever heard of a theory of communication called the “cultivation” theory?The cultivation theory has been around since the 1960s, and it holds that “long-term exposure to media shapes how the consumers of media...
Grow Your Legacy Society with the Feeling of Unity

Grow Your Legacy Society with the Feeling of Unity

Grow Your Legacy Society with the Feeling of Unity In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by...
Leverage Your Planned Giving Legacy Society

Leverage Your Planned Giving Legacy Society

Leverage Your Planned Giving Legacy Society You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising. When your donors feel valued and appreciated, their loyalty and...
Increase Interest in a Planned Gift

Increase Interest in a Planned Gift

Increase Interest in a Planned Gift One of the easiest ways to increase interest in a planned gift is by tearing down fundraising “silos” and viewing a donor’s giving behavior in a more comprehensive way. There’s a misconception that a deferred...
PSA: Add This to Your Marketing Immediately

PSA: Add This to Your Marketing Immediately

PSA: Add This to Your Marketing Immediately This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors Transcript:  GREG: Make sure you have your photo on any type of piece that’s going out. I know most of us are like,...
A Deferred Gift Leads to Outright Gifts

A Deferred Gift Leads to Outright Gifts

A Deferred Gift Leads to Outright Gifts Stories That Stengthen Donor Relationships Transcript:  JEFF: Greg, you were telling me stories about donors who, once you kind of get into the concept of impact and what is possible, all the other [technical] stuff goes away....

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
Lafayette Hill, PA
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2021 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy