Wisdom Wednesday – Planning for 2023
Planning for 2023 New year, new view on planned giving fundraising Look at it from your donor’s point of view, understand what they need and want, not what your organization needs or wants. The new year is a great time to pause, reflect, and reset. Most of us think...
Tech Tuesday – Secure 2.0
Consolidated Appropriations Act of 2023 and Secure 2.0 By now, you may have heard that President Biden signed into law the Consolidated Appropriations Act of 2023. Included in this act is a provision referred to as Secure 2.0. Major Takeaways: Raises the age...
Marketing as a Cultivation Tool
Marketing as a Cultivation Tool Have you ever heard of a theory of communication called the “cultivation” theory?The cultivation theory has been around since the 1960s, and it holds that “long-term exposure to media shapes how the consumers of media...
Grow Your Legacy Society with the Feeling of Unity
Grow Your Legacy Society with the Feeling of Unity In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by...
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