August 2019 - Planned Giving Marketing

Effective Donor Communication Is Personalized

by Michelle Martin | Aug 12, 2019 | blog

Effective Donor Communication Is Personalized Dale Carnegie once said, “A person’s name is to him or her the sweetest and most important sound in any language.” That’s why, after thirty years of studying what works in marketing, we continue to...

5 Things to Keep in Mind about Planned Giving During a Capital Campaign

by Michelle Martin | Aug 3, 2019 | blog

5 Things to Keep in Mind about Planned Giving During a Capital Campaign You’re ramping up for a Capital Campaign and want to avoid donor fatigue, so you decide to hold off on talking about making a planned gift. This way, you can keep donors laser focused on the...

3 Ways to Connect to Planned Giving Donors

by Michelle Martin | Aug 1, 2019 | blog

3 Ways to Connect to Planned Giving Donors Have you ever heard the saying, “There’s three sides to every story: his side, her side, and the truth”? Personally, I’ve always found that humorous. But I’ve realized something—it describes some of the conversations we have...

Effective Donor Communication Is Personalized

5 Things to Keep in Mind about Planned Giving During a Capital Campaign

3 Ways to Connect to Planned Giving Donors

Recent Posts

Recent Comments

Archives

Categories

Meta

Contact Us