Planned Giving Donors Hiding in Plain Sight

Are you missing some of your best planned giving prospects?

TranscriptI recall a number of years ago, I met a client at a local community hospital. And upon arriving at the hospital, a retiree met me at the door and greeted me. And welcomed me into a waiting room and got me a cup of coffee, and called up to the person I was having a meeting with.

Then a few minutes later a second volunteer came down and escorted me from the lobby up to the office where I had the meeting.

I commented to my client that these women are remarkable. They are here every single day and they clearly care very very deeply for the hospitals, the patients and the visitors. I would imagine they are remarkable planned giving prospects. And interestingly, I was told they were not included!

They reason was because they had no donor history on the women. Some of them are not donors. They are merely volunteers and they don’t rank!

I would argue that someone who shows up every single day is exhibiting a degree of loyalty that is far more valuable than any check they are ever going to write.

When you add these people to your marketing list and nurture them regularly with inspiring messages, you open opportunities to have conversations with more donors interested in making a planned gift.

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We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.

Please give us a call, send an email, or fill out the form below to get started.

Planned Giving Marketing

620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462

P: 484-680-7600 | F: 877-865-6812

info@pgmarketing.com

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

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