by Michelle Martin | Jul 13, 2021 | Blog
Harnessing the Power of Unity in Planned Giving A Lesson from Cialdini’s “Pre-Suasion” The Principle of “Unity” Unity fosters a sense of shared identity. In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author...
by Michelle Martin | Jul 13, 2021 | Blog
Leverage Your Planned Giving Legacy Society Making Donors Feel Valued and Appreciated The Power of Gratitude You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising....
by Michelle Martin | Dec 21, 2020 | Blog
Increase Interest in a Planned Gift Tear Down Fundraising Silos for a Comprehensive View Integrating Your Development Efforts One of the easiest ways to increase interest in a planned gift is by tearing down fundraising “silos” and viewing a donor’s...
by Michelle Martin | Oct 13, 2020 | Public Service Announcements
As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it’s working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being...
by Michelle Martin | Oct 6, 2020 | Public Service Announcements
What is the most important thing to communicate during a donor call? Transcript GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We’ve found as a frontline fundraising...
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