


Successful Donor Calls with Frontline Fundraisers
Successful Donor Calls with Frontline Fundraisers What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying...
PSA: Story Telling and Planned Giving Marketing
PSA: Story Telling and Planned Giving Marketing How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to...
Planned Giving Marketing’s PSA: Dig Into the Data
Planned Giving Marketing’s PSA: Dig Into the Data Transcript: JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is...
Talk About the Impact of a Planned Gift
Talk About the Impact of a Planned Gift The Impact of A Planned Gift Inspires People to Imagine What’s Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the...
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