The Most Important Parts of a Planned Giving Website
The most important parts of your planned giving website is to make sure that the website is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving website inviting?
Is the website inspiring people to connect with your mission?
Are you making it easy for the people who visit your planned giving website to get the information they’re looking for if, in fact, they’re looking for information.
I think the even more important part of your planned giving website is: does it make it easy for donors to get a hold of you? Do they know who the person is that they should talk to when they are ready to have the conversation. I would say to include your picture, your name, title, phone number, cell phone, and email address. You want to make it as easy as possible for someone who gets that far to get on your calendar.
We do it on our planned giving website. I recommended our clients do on their sites. There’s a great tool called Calendly where you can put a button on your site that lets people get on your calendar. We use it, and I know a lot of people that I deal with professionally use it. And I am a little shocked and maybe a little disappointed that more people in fundraising don’t use it. You want to make it as easy as possible for someone who visits your site to get a hold of you– because the only reason they’re on the site is because they’re interested in having a conversation.
Your New Planned Giving Website
A PGMicrosite gives you everything you need and nothing that you don’t! The clean, modern design makes it super easy for donors to contact you and engage. (Plus, you can have it up and running in only a couple weeks.)
More Resources:
- Email Template One: Download, personalize, and send to donors.
- Email Template Two: Download, personalize, and send to donors.
- PSA One: Drunk Dialing Donors
- PSA Two: Donors Don’t Care About CARES
- PSA Three: Unicorns of the Planned Giving World
- PSA Four: Messages that fill the donor pipeline
- PSA Five: Slow Down So You Don’t Lose Donors
- Article: What Makes Marketing a Planned Gift Effective?
- Mission Minded Marketing: An Immediate and Effective Communication Plan for Fundraisers
Here’s How You Know if Your Marketing Is Working
As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it's working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated...
Successful Donor Calls with Frontline Fundraisers
What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We've found as a frontline fundraising staff,...
PSA: Story Telling and Planned Giving Marketing
How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...
Planned Giving Marketing’s PSA: Dig Into the Data
Transcript: JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is key to understanding who among your marketing prospects...
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We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.
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Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812