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Myth 6: “Those Surprise Prospects Must Be Mistakes” — The Power of Unexpected Leads

Myth 6: “Those Surprise Prospects Must Be Mistakes” — The Power of Unexpected Leads

by plannedgivingm | Apr 10, 2026 | Planned Giving Myths & Realities

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned...
Myth 5: “Planned Giving and Annual Giving Work the Same Way” — Quality Over Quantity

Myth 5: “Planned Giving and Annual Giving Work the Same Way” — Quality Over Quantity

by plannedgivingm | Apr 10, 2026 | Planned Giving Myths & Realities

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned...
Myth 4: “Open Rates Are Everything” — Why Overall Metrics Alone Don’t Tell the Whole Story

Myth 4: “Open Rates Are Everything” — Why Overall Metrics Alone Don’t Tell the Whole Story

by plannedgivingm | Apr 10, 2026 | Planned Giving Myths & Realities

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which of their prospects are actively engaging with our planned...

Recent Posts

  • Myth 6: “Those Surprise Prospects Must Be Mistakes” — The Power of Unexpected Leads
  • Myth 5: “Planned Giving and Annual Giving Work the Same Way” — Quality Over Quantity
  • Myth 4: “Open Rates Are Everything” — Why Overall Metrics Alone Don’t Tell the Whole Story
  • Building a Legacy for the Future
  • Campaign vs. Program

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    The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

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