PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...
THE PGM BLOG
Planned Giving Myths & Realities
Myth 5: “Planned Giving and Annual Giving Work the Same Way” — Quality Over Quantity
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...
Myth 4: “Open Rates Are Everything” — Why Overall Metrics Alone Don’t Tell the Whole Story
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM's client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...
Myth 3: “No Responses Means It’s Not Working” — The Hidden Value of Silent Engagement
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...
Myth 2: “Too Many Emails Will Scare Donors Away” — Understanding Engagement vs. Fatigue
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...
Myth 1: “Once We Hit Send, Our Job Is Done” — The Myth of the Self-Running Planned Giving Campaign
PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...





