Planned Giving Myths & Realities Archives

Myth 3: “No Responses Means It’s Not Working” — The Hidden Value of Silent Engagement

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...

Myth 2: “Too Many Emails Will Scare Donors Away” — Understanding Engagement vs. Fatigue

Planned Giving Myths & Realities

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...

Myth 1: “Once We Hit Send, Our Job Is Done” — The Myth of the Self-Running Planned Giving Campaign

Planned Giving Myths & Realities

PLANNED GIVING MYTHS & REALITIES By: Adrienne Wright In my role as PGM’s client engagement & analytics specialist, I meet with our clients regularly to review their dashboard and track which...

Planned Giving Myths & Realities

Myth 3: “No Responses Means It’s Not Working” — The Hidden Value of Silent Engagement

Myth 2: “Too Many Emails Will Scare Donors Away” — Understanding Engagement vs. Fatigue

Myth 1: “Once We Hit Send, Our Job Is Done” — The Myth of the Self-Running Planned Giving Campaign

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