Make Sure Donors Can Find You on the Planned Giving Website-PSA 7
How to Fix Your Planned Giving Website (So Donors Actually Find You)
Practical Solution Announcement 7
Our time online has sky rocketed, and it’s never been more important to have a current and easy-to-navigate planned giving website.
You may think a new website is expensive and time consuming. You may be nervous to make changes here, because it seems like an expensive and daunting task. That’s not the case anymore!
In fact, the website might be the best way you can trim your planned giving budget, as long as the planned giving website contains five important things.
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Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.
Invitational Marketing Works Better
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Marketing as a Cultivation Tool
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Grow Your Legacy Society with the Feeling of Unity
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Leverage Your Planned Giving Legacy Society
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Increase Interest in a Planned Gift
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...