Make Sure Donors Can Find You on the Planned Giving Website-PSA 7

How to Fix Your Planned Giving Website (So Donors Actually Find You)

Practical Solution Announcement 7

Our time online has sky rocketed, and it’s never been more important to have a current and easy-to-navigate planned giving website. 

You may think a new website is expensive and time consuming.  You may be nervous to make changes here, because it seems like an expensive and daunting task. That’s not the case anymore!

In fact, the website might be the best way you can trim your planned giving budget, as long as the planned giving website contains five important things.

Find a better solution for your planned giving website

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Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.

Invitational Marketing Works Better

Marketing is meant to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.

Marketing as a Cultivation Tool

Marketing as a Cultivation Tool

Have you ever heard of a theory of communication called the "cultivation" theory?The cultivation theory has been around since the 1960s, and it holds that "long-term exposure to media shapes how the consumers of media perceive the world and conduct themselves." In...

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Grow Your Legacy Society with the Feeling of Unity

Grow Your Legacy Society with the Feeling of Unity

In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by them. You can use this universal principle to grow your...

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Leverage Your Planned Giving Legacy Society

Leverage Your Planned Giving Legacy Society

You've heard the quote: People don't remember what you've said, they remember how you made them feel. You've seen it in fundraising. When your donors feel valued and appreciated, their loyalty and affinity to your organization deepens. Your Legacy Society is an...

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Increase Interest in a Planned Gift

Increase Interest in a Planned Gift

One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...

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Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
Lafayette Hill, PA
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2021 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy