Make Sure Donors Can Find You on the Planned Giving Website-PSA 7
How to Fix Your Planned Giving Website (So Donors Actually Find You)
Practical Solution Announcement 7
It’s budget season, and you may have hoped to include a new planned giving website to your budget. But often this is also the time of year fundraisers get their wish list handed back to them with a note to trim.
You may think a new website, but you may be nervous to make changes here, because it seems like an expensive and daunting task. That’s not the case anymore!
In fact, the website might be the best way you can trim your planned giving budget, as long as the planned giving website contains five important things. Listen and Jeff and Greg discuss the “essentials” list.
Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.
Invitational Marketing Works Better
Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
Donor Science Consulting released a very helpful report that analyzed a group of 72k charities to see what we could learn from the “great recession” of 2008. Some highlights: Charities that successfully continued fundraising during the 2008 recession raised even more...
Specific Requests Work Best (... even with planned giving prospects) Practical Solution Announcement 10 JEFF: Hi everybody, this is Jeff Stein from Planned Giving Marketing. And, as always, I'm joined by my friend Greg Wilson. Greg is the Senior and Major Planned...
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Gifts of Real Estate (and Other "Shiny Objects") Practical Solution Announcement 8 JEFF: Hi everybody, this is Jeff Stein, President of Planned Giving Marketing for another installment of our PSAs: our Practical Solution Announcements. And as always, I'm joined...