Make Sure Donors Can Find You on the Planned Giving Website-PSA 7
How to Fix Your Planned Giving Website (So Donors Actually Find You)
Practical Solution Announcement 7
It’s budget season, and you may have hoped to include a new planned giving website to your budget. But often this is also the time of year fundraisers get their wish list handed back to them with a note to trim.
You may think a new website, but you may be nervous to make changes here, because it seems like an expensive and daunting task. That’s not the case anymore!
In fact, the website might be the best way you can trim your planned giving budget, as long as the planned giving website contains five important things.
Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.
Invitational Marketing Works Better
Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
Transcript: JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is key to understanding who among your marketing prospects...
The Impact of A Planned Gift Inspires People to Imagine What's Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the benefits of those vehicles. It's likely you've...
Increase Interest in Making a Planned Gift (Without Making an Ask) Really, marketing is just another word for communicating. Marketing allows you to connect to your donor regularly and let them know you understand what's important to them. What's important? The IMPACT...
This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors Transcript: GREG: Make sure you have your photo on any type of piece that's going out. I know most of us are like, "Oh, I don't want to be photographed," but that's so key...