by Michelle Martin | Apr 30, 2020 | Public Service Announcements
How to Fill Your Pipeline with the Right Donor Messages Practical Solution Announcement 4 We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions! Greg Wilson is the Sr. Major Gifts and...
by Michelle Martin | Apr 24, 2020 | Blog
What Makes Marketing a Planed Gift Effective? From Education to Invitation A New Perspective for a New Era Our lives have changed a lot in the last few months, but we’ve had the chance to evaluate what’s working and what’s not. Professionally,...
by Andrew Abraham | Apr 16, 2020 | Public Service Announcements
Stop Chasing Unicorns: Nurture Your Most Loyal Donors Instead Practical Solution Announcement It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world. Focus on the broader segment of...
by Michelle Martin | Apr 9, 2020 | Public Service Announcements
What Your Donors *Really* Care About (It’s Not What You Think) Practical Solution Announcement During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just...
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