Donor Messages That Fill the Pipeline-PSA 4

Donor Messages That Fill the Pipeline-PSA 4

How to Fill Your Pipeline with the Right Donor Messages Practical Solution Announcement 4 We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions! Greg Wilson is the Sr. Major Gifts and...
What Makes Marketing a Planned Gift Effective?

What Makes Marketing a Planned Gift Effective?

What Makes Marketing a Planed Gift Effective? From Education to Invitation A New Perspective for a New Era Our lives have changed a lot in the last few months, but we’ve had the chance to evaluate what’s working and what’s not. Professionally,...
Chasing Unicorns? – PSA 3

Chasing Unicorns? – PSA 3

Stop Chasing Unicorns: Nurture Your Most Loyal Donors Instead Practical Solution Announcement It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world. Focus on the broader segment of...
Your Donors Don’t Care

Your Donors Don’t Care

What Your Donors *Really* Care About (It’s Not What You Think) Practical Solution Announcement During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just...