Donor Messages That Fill the Pipeline-PSA 4

We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions!

Greg Wilson is the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA, and he has over 20 years of experience in direct fundraising.

Greg has given us great insight over the past few weeks as we talk about how fundraisers can adapt their donor communication and planned giving marketing during Covid19. In this video, Greg turns the table and asks Jeff how other organizations are using planned giving marketing to stay connected to donors.

Listen as Jeff talks about what’s working (and what’s not) and then offers a new solution for fundraisers who want to generate leads and fill the pipeline.


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Have planned giving marketing questions, then book a call with Jeff:
Previous PSAs:
Drunk Dialing Your Donors:
Donors Don’t Care About the CARES Act:
Are You Chasing Unicorns?

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The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
Lafayette Hill, PA
P: 484-680-7600 | F: 877-865-6812

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