Donor Messages That Fill the Pipeline-PSA 4
We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions!
Greg Wilson is the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA, and he has over 20 years of experience in direct fundraising.
Greg has given us great insight over the past few weeks as we talk about how fundraisers can adapt their donor communication and planned giving marketing during Covid19. In this video, Greg turns the table and asks Jeff how other organizations are using planned giving marketing to stay connected to donors.
Listen as Jeff talks about what’s working (and what’s not) and then offers a new solution for fundraisers who want to generate leads and fill the pipeline.
Sign up for new PSA notifications: https://pgmarketing.com/psa/
Have planned giving marketing questions, then book a call with Jeff: https://calendly.com/pgmarketing/15intro
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Previous PSAs:
Drunk Dialing Your Donors: https://www.youtube.com/watch?v=foAj-STWStg
Donors Don’t Care About the CARES Act: https://www.youtube.com/watch?v=tq4_s-jXuqo
Are You Chasing Unicorns? https://www.youtube.com/watch?v=yNNXmFv25-o
Invitational Marketing Works Better
Marketing is meant to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
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