Your Donors Don’t Care
You’re making it too easy for your donors to ignore you …
During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just don’t interest them (until later).
Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg offers his thoughts on conversations that might feel far more natural to both the fundraiser and donors–and take Jeff up on his offer to download sample of language you can use as a guide when they’re drafting donor emails.
—–
Get Notified About the Next PSA: https://pgmarketing.com/psa
Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
—–
REFERENCED RESOURCES
Invitational Marketing Works Better
Marketing is meant to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
Marketing as a Cultivation Tool
Have you ever heard of a theory of communication called the "cultivation" theory?The cultivation theory has been around since the 1960s, and it holds that "long-term exposure to media shapes how the consumers of media perceive the world and conduct themselves." In...
Grow Your Legacy Society with the Feeling of Unity
In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by them. You can use this universal principle to grow your...
Leverage Your Planned Giving Legacy Society
You've heard the quote: People don't remember what you've said, they remember how you made them feel. You've seen it in fundraising. When your donors feel valued and appreciated, their loyalty and affinity to your organization deepens. Your Legacy Society is an...
Increase Interest in a Planned Gift
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...