Your Donors Don’t Care
You’re making it too easy for your donors to ignore you …
During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just don’t interest them (until later).
Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg offers his thoughts on conversations that might feel far more natural to both the fundraiser and donors–and take Jeff up on his offer to download sample of language you can use as a guide when they’re drafting donor emails.
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Get Notified About the Next PSA: https://pgmarketing.com/psa
Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
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REFERENCED RESOURCES
Invitational Marketing Works Better
Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
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