Your Donors Don’t Care About Cares-PSA 2
Your Donors Don’t Care About the Cares Act
During this week’s Practical Solutions Announcement, Jeff and Greg discuss the Cares Act and what it means to planned giving fundraisers and donors. They’ll also discuss if you should use the Cares Act in your planned giving marketing as an opening for a conversation with your donors during the Covid 19 crisis.
Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as he offers his thoughts on conversations other than the Care Act that might feel far more natural to both the fundraiser and donor during Covid 19. Stay until the end when Jeff offers viewers a download of sample of language fundraisers can use as a guide when they’re drafting donor emails.
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Get Notified About the Next PSA: https://pgmarketing.com/psa
Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
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REFERENCED RESOURCES
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