Chasing Unicorns? – PSA 3

It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world.

But it’s the small gifts that come in regularly and frequently that provide the stable base for an organization. Greg Wilson, Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA, gives us a practical solution for how to use marketing to focus on this broader segment of your donor donor base, rather than the unicorns. Developing stronger relationships with the “every day donors” will become increasingly more important as fundraisers look for news ways to fill the pipeline.

Listen for tips on how to use planned giving marketing during the Covid 19 crisis to nurture donors and keep them connected to your organization.

 

Sign up for new PSA notifications: https://pgmarketing.com/psa/

Have planned giving marketing questions, then book a call with Jeff: https://calendly.com/pgmarketing/15intro

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Previous PSAs:

  1. Drunk Dialing Your Donors: https://www.youtube.com/watch?v=foAj-STWStg
  2. Donors Don’t Care About the CARES Act: https://www.youtube.com/watch?v=tq4_s-jXuqo

Wisdom Wednesday – Planning for 2023

Wisdom Wednesday – Planning for 2023

Planning for 2023 New year, new view on planned giving fundraising Look at it from your donor’s point of view, understand what they need and want, not what your organization needs or wants. The new year is a great time to pause, reflect, and reset. Most of us think...

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Tech Tuesday – Secure 2.0

Tech Tuesday – Secure 2.0

Consolidated Appropriations Act of 2023 and Secure 2.0  By now, you may have heard that President Biden signed into law the Consolidated Appropriations Act of 2023. Included in this act is a provision referred to as Secure 2.0. Major Takeaways: Raises the age for...

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Marketing as a Cultivation Tool

Marketing as a Cultivation Tool

Have you ever heard of a theory of communication called the "cultivation" theory?The cultivation theory has been around since the 1960s, and it holds that "long-term exposure to media shapes how the consumers of media perceive the world and conduct themselves." In...

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Grow Your Legacy Society with the Feeling of Unity

Grow Your Legacy Society with the Feeling of Unity

In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by them. You can use this universal principle to grow your...

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Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
Lafayette Hill, PA
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2021 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy