The Job of Planned Giving Marketing
Getting Your Donor’s Attention at the Mailbox
A donor goes to the mailbox, right? They’re not looking to get educated about the latest and greatest of the Cares Act.
They are not going to their mailbox to find out exactly how a charitable remainder unitrust works.
They’re not going to their mailbox for anything in particular! When they open that mailbox, it is the job of marketing to get their attention to deliver some degree of information that inspires them to consider what it is that you want them to do.
But if you go too fast you’re going to lose them, because most people are not in the state of mind where they are looking to be educated on ways to make a gift. It’s just not how it works.
Want better results from your planned giving marketing?
More Resources:
- Email Templates:
- Template 1: Download, personalize, and send to donors.
- Template 2: Download, personalize, and send to donors.
- Practical Solution Announcements (PSAs):
- Article: What Makes Marketing a Planned Gift Effective?
- Mission Minded Marketing: An Immediate and Effective Communication Plan for Fundraisers