by Michelle Martin | Nov 12, 2019 | blog
Passive Prospecting: How to Transform Annual Givers into Legacy Donors If I asked you the number one responsibility of your job as a fundraiser, what would you say? Building relationships? Engaging prospects? Finding money? Discovering legacy donors? Could you...
by Michelle Martin | Aug 12, 2019 | blog
Effective Donor Communication Is Personalized Dale Carnegie once said, “A person’s name is to him or her the sweetest and most important sound in any language.” That’s why, after thirty years of studying what works in marketing, we continue to...
by Michelle Martin | Aug 3, 2019 | blog
5 Things to Keep in Mind about Planned Giving During a Capital Campaign You’re ramping up for a Capital Campaign and want to avoid donor fatigue, so you decide to hold off on talking about making a planned gift. This way, you can keep donors laser focused on the...
by Michelle Martin | Aug 1, 2019 | blog
3 Ways to Connect to Planned Giving Donors Have you ever heard the saying, “There’s three sides to every story: his side, her side, and the truth”? Personally, I’ve always found that humorous. But I’ve realized something—it describes some of the conversations we have...
by Michelle Martin | Jul 1, 2019 | blog
Let’s do a mini planned giving website assessment. First, we’ll start by looking at how websites were used in the past, and how websites are used now. Take a minute to look at this photo. Does that look like a modern site? No. Of course not. If you landed...
by Michelle Martin | Jul 1, 2019 | blog
Your Planned Giving Website Is a Warmup Band I used to be a big Van Halen fan, so when I learned they were coming to Scranton, I bought a couple of tickets and put the date on my calendar. But on the day of the concert, I wasn’t excited. I was tired. I had worked all...
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