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Planned Giving's “Magic Words” Unlocking Donor Conversations with a Simple Phrase Searching for the Right Words A lot of people claim key fundraising phrases work with donors, but we think we’ve...

3 Proven, Personalized Planned Giving Marketing Strategies Learning from the Marketing Geniuses at Facebook Is Effective Marketing Just Luck? Have you ever wondered if there are any truly effective...

10 Tips for Email Marketing for Planned Giving Programs Connecting with Your Most Loyal Donors The Role of Email in a Multi-Channel Strategy As part of a broad-scope multi-channel marketing...

How Will New Laws Impact Nonprofit Fundraising? Navigating the New Tax Landscape The largest piece of tax reform since the Reagan administration has been passed and signed by the President. In it,...

Uncovering Hidden Gems in Your Database A $250,000 Gift from an Unlikely Donor The Story of a Surprise Gift Last evening, a client called to let us know about a large planned gift they had closed—a...

“The newsletter that Planned Giving Marketing does for us is my favorite piece. It allows us to have consistent branding of our Legacy Society yet customize our content with every issue. We follow...

Is it FAIR For Fundraisers to Offer Free Gifts? The Concept of Reciprocity in Fundraising Free gifts can be seen as suspect in any context, because the concept of fairness is at the core of all...

Is Print Dead? Why Direct Mail Still Outperforms Digital for Big Decisions Challenging Conventional Wisdom It’s easy to find technology companies claiming print is dead. But the DMA (Direct...

“Andrew understands what it is like to be an entrepreneur and an innovator but also understands Millennials inside and out. A Millennial World shows how powerful Millennials really are and the...

4.5 Ways Prospect Research Can Help You Market Planned Gifts A Guest Post by Sarah Tedesco This blog focuses on our primary business, planned giving marketing. But to diversify our subject matter...