Let Your Hero Do the Talking
A few years ago, we interviewed a supporter of the Marine Corp Heritage Foundation.
He had made a planned gift to the Foundation and was appealing to other Marines to “get their affairs in order” by updating their will or trust. Then he asked them to remember MCHF in their will.
The Marine was passionate about his bond with other members of the Corp, and we were able to use his language to tell his story.
What does his bond have to do with planned giving donor stories?
This man’s story was rich with language that connected to the emotions of other readers.
He talked about the friendships formed in the Corp.
He talked about the naivety and uncertainty of “The Nam.”
He compared that to security he feels now …
And then, he inspired other Marines to support the Foundation to ensure the history and heritage of “our beloved Marine Corps” continues on.
I’m sure you can guess what happened …
Because the planned giving donor story was filled with emotion, it made a connection to his readers …
… which caused one of those readers—Bill Bogard, Commandant: M.C.L.—to contact the Foundation, indicating his desire to leave them a gift.
But here’s where things get good …
MCHF then asked us to interview Bill to get his story about what inspired him to leave a planned gift. And then MCHF featured Bill in their next marketing send.
Bill was so pleased to help MCHF by sharing his planned giving donor story, he forwarded the email to all of his Marine friends and personally asked them to leave a gift!
This is the ripple effect of a powerful planned giving donor story!
This is why we always encourage our clients to choose REAL donors …
When you give a voice to someone who loves you, they’ll be far more effective at spreading your message.
It never sounds like a sales pitch!
Who do you know who could be a “brand evangelist” for your organization? Believe me … that evangelist will do a far better job at making planned gifts sound interesting than a cold call will!
But writing a donor’s story takes a special skill. You need an emotive writer. You need to understand a story arch. A lot goes into those few simple paragraphs.
That’s why we always ask our clients to let us interview the donor and write the story for them.
We’ll tap into the motivations of your donor, write an inspiring, real-life story that connects to the emotions of the reader, and ask for a gift in a way that helps the reader understand the possibilities and impact.
Your donors are your heroes. Let them tell your story!
Inspire Through Stories
Real-life, power stories of your donors are your best resource for uncovering new prospects. Download this guide to access writing tips that help you inspire your donors through story telling.
70 ½ vs. 73? We’ve been hearing some confusion from a lot of clients around the age split of 70 ½ vs. 73 for gifting from an IRA. Which is the correct age? What are the rules around each age? When it comes to marketing this great gifting strategy, the problem is both...
Are you 85? I didn't think so ...We've talked about the mindset of our most senior donors in the past. And we'll most likely talk about it forever. Why? None of us know what it's like to be 85 - unless we're 85.We've all been 16 before. Most of us have even recovered...
Generational Marketing - TraditionalistsTraditionalists include those aged 77+ and will be a key group when it comes to your planned giving outreach.Learning how to communicate with this portion of the population is important for your success. Discovering the nuances...
IRS Discount Rate With the signing of the Consolidated Appropriations Act of 2023 and the provision referred to as Secure 2.0, there is newfound interest around Charitable Gift Annuities* (CGAs). Because of this we’re all becoming reacquainted with the IRS...