How to be a fly on the wall (and identify planned giving donors!)

Wouldn’t it be great if your planned giving prospects called you every time they found your marketing interesting?

Of course it would … but, unfortunately, we both know they don’t … but that doesn’t mean they aren’t interested!

Take a look at this screenshot:

This is a picture of the PGM Dashboard for one of our clients.

You can see from this marketing report (blurred to protect privacy) that several planned giving prospects opened the email campaigns 20+ times, but they didn’t reply, click the links, or submit a form.

We call these prospects “shy donors.”

They’re clearly interested, but they aren’t comfortable enough to make the first move.

As a fundraiser, this is your opportunity to break the ice and invite them into the conversation. You already know what to talk about–they opened your email 20+ times!

This data shows us plenty of donors are ready to talk–even if your phone isn’t ringing.

If you want to leverage data like this, let’s schedule a time to talk so you can see what it would be like to view which donors might be interested in planned gifts!

Schedule a call: https://calendly.com/pgmarketing/30min-demo

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Contact Us

We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.

Please give us a call, send an email, or fill out the form below to get started.

Planned Giving Marketing

620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462

P: 484-680-7600 | F: 877-865-6812

info@pgmarketing.com

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2020 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy