How to be a fly on the wall (and identify planned giving donors!)
Of course it would … but, unfortunately, we both know they don’t … but that doesn’t mean they aren’t interested!
Take a look at this screenshot:
This is a picture of the PGM Dashboard for one of our clients.
You can see from this marketing report (blurred to protect privacy) that several planned giving prospects opened the email campaigns 20+ times, but they didn’t reply, click the links, or submit a form.
We call these prospects “shy donors.”
They’re clearly interested, but they aren’t comfortable enough to make the first move.
As a fundraiser, this is your opportunity to break the ice and invite them into the conversation. You already know what to talk about–they opened your email 20+ times!
This data shows us plenty of donors are ready to talk–even if your phone isn’t ringing.
If you want to leverage data like this, let’s schedule a time to talk so you can see what it would be like to view which donors might be interested in planned gifts!
Schedule a call: https://calendly.com/pgmarketing/30min-demo
Drunk Dialing Your Donors – PSA
Welcome to PGM's first PSA, Practical Solution Announcements for Busy Fundraisers! This week, we tackle the topic of connecting to donors during the Covid crisis. How do you talk about a planned gift--or any gift--in a time like this? In this video, Jeff invites his...
Is It Time to STOP Repeating Your Planned Giving Donor Stories?
We love interviewing our clients’ donors to get their planned giving donor stories. We hear some pretty remarkable things—things supporters are reluctant to share with a fundraiser. Their candor makes for compelling quotes and stories that resonate with other...
Let Your Hero Do the Talking
Do you know the secret ingredient to powerful planned giving donor stories? A few years ago, we interviewed a supporter of the Marine Corp Heritage Foundation. He had made a planned gift to the Foundation and was appealing to other Marines to “get their affairs in...
The Easiest Way to Explain Planned Gifts
Powerful donor stories are extraordinarily valuable because they make planned gifts so EASY to understand! Unfortunately, most donor testimonials aren't powerful ... in fact, they read like obituaries. That’s nobody’s fault. It’s just the way it’s always been...
Contact Us
We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.
Please give us a call, send an email, or fill out the form below to get started.
Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812