The Job of Planned Giving Marketing

The Job of Planned Giving Marketing

The Job of Planned Giving Marketing Donor goes to the mailbox, right? They’re not looking to get educated about the latest and greatest of the Cares Act. They are not go to their mailbox to find out exactly how a charitable remainder unitrust works. They’re not...
Slow Down So You Don’t Lose Your Donors-PSA 5

Slow Down So You Don’t Lose Your Donors-PSA 5

Why Your Gift-Focused Marketing Is Falling Flat (and How to Fix It) Practical Solution Announcement Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits these gifts can have. But these messages that talk about...