Slow Down So You Don’t Lose Your Donors-PSA 5

Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits benefits these gifts can have.

But these messages that talk about gift types, tax benefits, and impact benefits are falling flat—and that’s because they break the rules of marketing by moving the conversation too fast.

Listen as Jeff and Greg discuss how to slow things down, which is critical for your marketing during the Covid 19 crisis.

Your planned giving marketing needs to grab your donors’ attention first. Then move to the conversation about gifts (and get a more successful response). Watch the video to learn a practical way to make that happen.

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See More PSAs: https://pgmarketing.com/psa/

Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
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Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.

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Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

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