Slow Down So You Don’t Lose Your Donors-PSA 5
Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits benefits these gifts can have.
But these messages that talk about gift types, tax benefits, and impact benefits are falling flat—and that’s because they break the rules of marketing by moving the conversation too fast.
Listen as Jeff and Greg discuss how to slow things down, which is critical for your marketing during the Covid 19 crisis.
Your planned giving marketing needs to grab your donors’ attention first. Then move to the conversation about gifts (and get a more successful response). Watch the video to learn a practical way to make that happen.
See More PSAs: https://pgmarketing.com/psa/
Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.
FREE Resources That Make Your Planned Giving Marketing Efforts More Successful:
- Email Template One: Download, personalize, and send to donors.
- Email Template Two: Download, personalize, and send to donors.
- PSA One: Drunk Dialing Donors
- PSA Two: Donors Don’t Care About CARES
- PSA Three: Unicorns of the Planned Giving World
- PSA Four: Messages that fill the donor pipeline
- Article: What Makes Marketing a Planned Gift Effective?
- Mission Minded Marketing: An Immediate and Effective Communication Plan for Fundraisers
The most important parts of your planned giving website is to make sure that the website is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving website inviting? Is the website inspiring people to...
I think it’s important to discuss why some of these screening tools, the prospect identification tools are important for some very, very, very large organizations--and why it isn’t an area to focus on as intensely if you are starting with a smaller list. Nobody has an...
A Fast Way to Get a New Planned Giving Website (So Donors Actually Use It) Practical Solution Announcement 7 It's budget season, and you may have hoped to include a new planned giving website to your budget. But often this is also the time of year fundraisers...
Your Wealth Screening Is Lying to You (and eliminating good prospects!) Practical Solution Announcement 6 Wealth screening software is helpful to identify strong prospects ... but many times the tools are used to define rather than refine your list. The more...