Slow Down So You Don’t Lose Your Donors-PSA 5

Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits benefits these gifts can have.

But these messages that talk about gift types, tax benefits, and impact benefits are falling flat—and that’s because they break the rules of marketing by moving the conversation too fast.

Your planned giving marketing needs to grab your donors’ attention first. Then move to the conversation about gifts (and get a more successful response). Watch the video to learn a practical way to make that happen.

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See More PSAs: https://pgmarketing.com/psa/

Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
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Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.

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Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
Lafayette Hill, PA
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2021 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy