by Michelle Martin | Apr 9, 2020 | PSA
Your Donors Don’t Care You’re making it too easy for your donors to ignore you … During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just...
by Michelle Martin | Jan 31, 2020 | blog
How to be a fly on the wall (and identify planned giving donors!) Wouldn’t it be great if your planned giving prospects called you every time they found your marketing interesting? Of course it would … but, unfortunately, we both know they don’t...
by Michelle Martin | Jan 28, 2020 | blog
Is It Time to STOP Repeating Your Planned Giving Donor Stories? We love interviewing our clients’ donors to get their planned giving donor stories. We hear some pretty remarkable things—things supporters are reluctant to share with a fundraiser. Their candor makes for...
by Michelle Martin | Dec 13, 2019 | blog
Let Your Hero Do the Talking A few years ago, we interviewed a supporter of the Marine Corp Heritage Foundation. He had made a planned gift to the Foundation and was appealing to other Marines to “get their affairs in order” by updating their will or trust. Then he...
by Michelle Martin | Dec 13, 2019 | blog
The Easiest Way to Explain Planned Gifts Powerful donor stories are extraordinarily valuable because they make planned gifts so EASY to understand! Unfortunately, most donor testimonials aren’t powerful … in fact, they read like obituaries. That’s...
Recent Comments