by Michelle Martin | Sep 28, 2020 | PSA
PSA: Story Telling and Planned Giving Marketing How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to...
by Michelle Martin | Sep 22, 2020 | PSA
Planned Giving Marketing’s PSA: Dig Into the Data Transcript: JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is...
by Michelle Martin | Sep 16, 2020 | PSA
Talk About the Impact of a Planned Gift The Impact of A Planned Gift Inspires People to Imagine What’s Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the...
by Michelle Martin | Sep 8, 2020 | PSA
Increase Interest in Making a Planned Gift Increase Interest in Making a Planned Gift (Without Making an Ask) Really, marketing is just another word for communicating. Marketing allows you to connect to your donor regularly and let them know you understand...
by Michelle Martin | Aug 31, 2020 | blog, PSA
PSA: Add This to Your Marketing Immediately This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors Transcript: GREG: Make sure you have your photo on any type of piece that’s going out. I know most of us are like,...
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