Successful Donor Calls with Frontline Fundraisers

What is the most important thing to communicate during a donor call?

Transcript

GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information!

We’ve found as a frontline fundraising staff, and we are all frontline fundraisers in one form or another, we’ve found during these donor calls that they aren’t unhappy that we’re calling to say hi to them. They aren’t unhappy that we are calling to thank them for a direct mail gift that they’ve made.

They are just so happy to pick up the phone and talk to people.

There was an individual who I ended up being on the phone with for 45 minutes. And she ended up sending me a follow up letter, and she gushed about what the organization meant to her and how much she appreciated that I just called and listened to her. 

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Invitational Marketing Works Better

Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.

Invitational Marketing Works Better

Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.

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Contact Us

We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.

Please give us a call, send an email, or fill out the form below to get started.

Planned Giving Marketing

620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462

P: 484-680-7600 | F: 877-865-6812

info@pgmarketing.com

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

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