by Michelle Martin | Jul 13, 2021 | blog
Grow Your Legacy Society with the Feeling of Unity In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by...
by Michelle Martin | Jul 13, 2021 | blog
Leverage Your Planned Giving Legacy Society You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising. When your donors feel valued and appreciated, their loyalty and...
by Michelle Martin | Dec 21, 2020 | blog
Increase Interest in a Planned Gift One of the easiest ways to increase interest in a planned gift is by tearing down fundraising “silos” and viewing a donor’s giving behavior in a more comprehensive way. There’s a misconception that a deferred...
by Michelle Martin | Oct 13, 2020 | PSA
Here’s How You Know if Your Marketing Is Working As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it’s working? Practical Solution Announcement JEFF: The beauty of digital communication...
by Michelle Martin | Oct 6, 2020 | PSA
Successful Donor Calls with Frontline Fundraisers What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying...
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