by plannedgivingm | Nov 1, 2021 | blog
Marketing as a Cultivation Tool Have you ever heard of a theory of communication called the “cultivation” theory?The cultivation theory has been around since the 1960s, and it holds that “long-term exposure to media shapes how the consumers of media...
by Michelle Martin | Jul 13, 2021 | blog
Grow Your Legacy Society with the Feeling of Unity In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by...
by Michelle Martin | Jul 13, 2021 | blog
Leverage Your Planned Giving Legacy Society You’ve heard the quote: People don’t remember what you’ve said, they remember how you made them feel. You’ve seen it in fundraising. When your donors feel valued and appreciated, their loyalty and...
by Michelle Martin | Dec 21, 2020 | blog
Increase Interest in a Planned Gift One of the easiest ways to increase interest in a planned gift is by tearing down fundraising “silos” and viewing a donor’s giving behavior in a more comprehensive way. There’s a misconception that a deferred...
by Michelle Martin | Aug 31, 2020 | blog, PSA
PSA: Add This to Your Marketing Immediately This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors Transcript: GREG: Make sure you have your photo on any type of piece that’s going out. I know most of us are like,...
by Michelle Martin | Aug 24, 2020 | blog
A Deferred Gift Leads to Outright Gifts Stories That Stengthen Donor Relationships Transcript: JEFF: Greg, you were telling me stories about donors who, once you kind of get into the concept of impact and what is possible, all the other [technical] stuff goes away....
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