PSA: Add This to Your Marketing Immediately

This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors

Transcript

GREG: Make sure you have your photo on any type of piece that’s going out. I know most of us are like, “Oh, I don’t want to be photographed,” but that’s so key for donors and prospective donors. 

One of the higher ed’s I worked for produced a lot of teachers, and I can’t tell you how many times one came to a meeting we had set up with them carrying a marketing piece that had my photo on it, just to make sure that I was really the person they were talking to: the person on the back of that postcard.They wanted to make sure I was really me, and I was the person on the back of that postcard. 

That has obviously stuck with me for a number of years now–just how important that personal as well as missional connection actually is.  And, as Jeff was saying, you want to be in their mailbox as much as possible. and as consistent as possible.  

Our jobs are frequently whirlwinds, so you need that schedule, you need that plan that makes those things happen because donors don’t know all the craziness that goes on behind our walls that make it so we can’t call them whenever we want to call them or think we should call them.

Fundraisers need that external thing (marketing) that’s dropping those pieces regularly when they should be going so you are in front of mind for them. They WILL take that mailer from four years ago that’s in their file cabinet. They’ll say, “Okay, I’m ready now, I’m going to call Greg even though he doesn’t remember calling me from four years ago.”  

Watch the full video now to discover FOUR SHIFTS you can make in your marketing right now so you can connect to more donors and have more conversations in a virtual world.

Invitational Marketing Works Better

Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.

Invitational Marketing Works Better

Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.

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Contact Us

We’d love to help you reach your planned giving goals by effectively marketing your planned giving program.

Please give us a call, send an email, or fill out the form below to get started.

Planned Giving Marketing

620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462

P: 484-680-7600 | F: 877-865-6812

info@pgmarketing.com

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2020 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy