by Michelle Martin | May 12, 2020 | PSA
Your Wealth Screening Is Lying to You (and eliminating good prospects!) Practical Solution Announcement 6 Wealth screening software is helpful to identify strong prospects … but many times the tools are used to define rather than refine your list. The more...
by Michelle Martin | May 12, 2020 | blog
What’s the Secret to Effective Planned Giving Marketing? Lessons Learned from the Covid-19 Crisis The Impact of Pausing Donor Communication In talking with fundraisers and other nonprofit professionals, we’ve seen a consistent and clear pattern: Organizations...
by Michelle Martin | May 11, 2020 | blog
The Job of Planned Giving Marketing Getting Your Donor’s Attention at the Mailbox A donor goes to the mailbox, right? They’re not looking to get educated about the latest and greatest of the Cares Act. They are not going to their mailbox to find out...
by Michelle Martin | Apr 30, 2020 | PSA
How to Fill Your Pipeline with the Right Donor Messages Practical Solution Announcement 4 We’re pretty excited about this week’s Practical Solutions Announcement (PSA), because Greg is the one asking questions! Greg Wilson is the Sr. Major Gifts and...
by Michelle Martin | Apr 24, 2020 | blog
What Makes Marketing a Planed Gift Effective? From Education to Invitation A New Perspective for a New Era Our lives have changed a lot in the last few months, but we’ve had the chance to evaluate what’s working and what’s not. Professionally,...
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