Slow Down So You Don’t Lose Your Donors-PSA 5

Slow Down So You Don’t Lose Your Donors-PSA 5

Why Your Gift-Focused Marketing Is Falling Flat (and How to Fix It) Practical Solution Announcement Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits these gifts can have. But these messages that talk about...
Chasing Unicorns? – PSA 3

Chasing Unicorns? – PSA 3

Stop Chasing Unicorns: Nurture Your Most Loyal Donors Instead Practical Solution Announcement It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world. Focus on the broader segment of...
Drunk Dialing Your Donors – PSA 1

Drunk Dialing Your Donors – PSA 1

A Counterintuitive Strategy for Authentic Donor Conversations Practical Solution Announcement Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers! Listen as Greg tells us about his unique strategy of “Drunk Dialing”...