by Andrew Abraham | May 11, 2020 | PSA
Why Your Gift-Focused Marketing Is Falling Flat (and How to Fix It) Practical Solution Announcement Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits these gifts can have. But these messages that talk about...
by Andrew Abraham | Apr 16, 2020 | PSA
Stop Chasing Unicorns: Nurture Your Most Loyal Donors Instead Practical Solution Announcement It’s easy to get sucked into the allure of a sexy, complex gift – the elusive ‘unicorns’ of the planned giving world. Focus on the broader segment of...
by Andrew Abraham | Mar 26, 2020 | PSA
A Counterintuitive Strategy for Authentic Donor Conversations Practical Solution Announcement Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers! Listen as Greg tells us about his unique strategy of “Drunk Dialing”...
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