Drunk Dialing Your Donors – PSA 1
Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers!
This week, we tackle the topic of connecting to planned giving donors during the Covid crisis–and what do you do about your planned giving marketing. How do you talk about a planned gift–or any gift–in a time like this?
In this video, Jeff invites his friend Greg Wilson to share his thoughts with fellow fundraisers. Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg tells us about his unique strategy of “Drunk Dialing” donors.
Get Notified About the Next PSA: https://pgmarketing.com/psa
Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro
Invitational Marketing Works Better
Marketing is meant to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
Have you ever heard of a theory of communication called the "cultivation" theory?The cultivation theory has been around since the 1960s, and it holds that "long-term exposure to media shapes how the consumers of media perceive the world and conduct themselves." In...
In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by them. You can use this universal principle to grow your...
You've heard the quote: People don't remember what you've said, they remember how you made them feel. You've seen it in fundraising. When your donors feel valued and appreciated, their loyalty and affinity to your organization deepens. Your Legacy Society is an...
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...