Drunk Dialing Your Donors – PSA 1
Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers!
This week, we tackle the topic of connecting to planned giving donors during the Covid crisis–and what do you do about your planned giving marketing. How do you talk about a planned gift–or any gift–in a time like this?
In this video, Jeff invites his friend Greg Wilson to share his thoughts with fellow fundraisers. Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg tells us about his unique strategy of “Drunk Dialing” donors.
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