Drunk Dialing Your Donors – PSA 1
Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers!
This week, we tackle the topic of connecting to planned giving donors during the Covid crisis–and what do you do about your planned giving marketing. How do you talk about a planned gift–or any gift–in a time like this?
In this video, Jeff invites his friend Greg Wilson to share his thoughts with fellow fundraisers. Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg tells us about his unique strategy of “Drunk Dialing” donors.
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Invitational Marketing Works Better
Marketing isn't meant to educate. It's mean to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...
As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it's working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated...
What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We've found as a frontline fundraising staff,...
How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...