Drunk Dialing Your Donors – PSA 1

Welcome to PGM’s first PSA, Practical Solution Announcements for Busy Fundraisers!

This week, we tackle the topic of connecting to planned giving donors during the Covid crisis–and what do you do about your planned giving marketing. How do you talk about a planned gift–or any gift–in a time like this?

In this video, Jeff invites his friend Greg Wilson to share his thoughts with fellow fundraisers. Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.

Listen as Greg tells us about his unique strategy of “Drunk Dialing” donors.

Get Notified About the Next PSA: https://pgmarketing.com/psa

Schedule a Call with Jeff (or suggest a topic!): https://calendly.com/pgmarketing/15intro


The Most Important Parts of a Planned Giving Website

The most important parts of your planned giving website is to make sure that the website is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving website inviting? Is the website inspiring people to...

read more
A Fast Way to to Get a New Planned Giving Website-PSA 7

A Fast Way to to Get a New Planned Giving Website-PSA 7

A Fast Way to Get a New Planned Giving Website (So Donors Actually Use It) Practical Solution Announcement 7   It's budget season, and you may have hoped to include a new planned giving website to your budget. But often this is also the time of year fundraisers...

read more
Your Wealth Screening Is Lying to You-PSA 6

Your Wealth Screening Is Lying to You-PSA 6

Your Wealth Screening Is Lying to You (and eliminating good prospects!) Practical Solution Announcement 6   Wealth screening software is helpful to identify strong prospects ... but many times the tools are used to define rather than refine your list. The more...

read more

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812

© 2020 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy