by Michelle Martin | May 21, 2020 | blog
The Most Important Parts of a Planned Giving Website The most important parts of your planned giving website is to make sure that the website is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving...
by Michelle Martin | May 21, 2020 | blog
How Prospect Identification Is Different for Small Organizations I think it’s important to discuss why some of these screening tools, the prospect identification tools are important for some very, very, very large organizations–and why it isn’t an area to focus...
by Michelle Martin | May 20, 2020 | PSA
Make Sure Donors Can Find You on the Planned Giving Website-PSA 7 How to Fix Your Planned Giving Website (So Donors Actually Find You) Practical Solution Announcement 7 Our time online has sky rocketed, and it’s never been more important to have a current and...
by Michelle Martin | May 12, 2020 | PSA
Your Wealth Screening Is Lying to You-PSA 6 Your Wealth Screening Is Lying to You (and eliminating good prospects!) Practical Solution Announcement 6 Wealth screening software is helpful to identify strong prospects … but many times the tools are used to...
by Michelle Martin | May 12, 2020 | blog
What’s the Secret to Effective Planned Giving Marketing? In talking with fundraisers and other nonprofit professionals, we’ve seen a consistent and clear pattern: Organizations that continued their marketing without interruption saw continued donor engagement....
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