Here’s How You Know if Your Marketing Is Working

Here’s How You Know if Your Marketing Is Working

by | Oct 13, 2020 | PSA

Here’s How You Know if Your Marketing Is Working As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it’s working? Practical Solution Announcement JEFF: The beauty of digital communication...
Successful Donor Calls with Frontline Fundraisers

Successful Donor Calls with Frontline Fundraisers

by | Oct 6, 2020 | PSA

Successful Donor Calls with Frontline Fundraisers What is the most important thing to communicate during a donor call? Transcript:  GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying...
PSA: Story Telling and Planned Giving Marketing

PSA: Story Telling and Planned Giving Marketing

by | Sep 28, 2020 | PSA

PSA: Story Telling and Planned Giving Marketing How to use stories to increase the rate of respond in your planned giving marketing. Transcript:  JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to...
Planned Giving Marketing’s PSA: Dig Into the Data

Planned Giving Marketing’s PSA: Dig Into the Data

by | Sep 22, 2020 | PSA

Planned Giving Marketing’s PSA: Dig Into the Data Transcript:  JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds.  Measuring that engagement is...
Talk About the Impact of a Planned Gift

Talk About the Impact of a Planned Gift

by | Sep 16, 2020 | PSA

Talk About the Impact of a Planned Gift The Impact of A Planned Gift Inspires People to Imagine What’s Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the...
Increase Interest in Making a Planned Gift

Increase Interest in Making a Planned Gift

by | Sep 8, 2020 | PSA

Increase Interest in Making a Planned Gift Increase Interest in Making a Planned Gift (Without Making an Ask) Really, marketing is just another word for communicating. Marketing allows you to connect to your donor regularly and let them know you understand...