by Michelle Martin | Mar 13, 2017 | blog
Do Planned Giving Newsletters Work? Thank you, Planned Giving Council of Greater Philadelphia and Malvern Prep for the compliments in the current edition of the PGCGP email newsletter. We’re thrilled the planned giving newsletter is helping Malvern Prep reach its...
by Michelle Martin | Nov 14, 2016 | blog
Is it FAIR For Fundraisers to Offer Free Gifts? Free gifts can be seen as suspect in any context, because the concept of fairness is at the core of all human interaction. “You want me to do something for you – what’s in it for me?” Quid pro quo. Tit for Tat. You...
by Michelle Martin | Oct 19, 2016 | blog
It’s easy to find technology companies claiming print is dead. But the DMA (Direct Marketing Association) reports print response rates outperform digital. Yet some fundraising marketing experts continue to tout technology-based marketing automation solutions....
by Michelle Martin | Feb 17, 2016 | blog
Learning from Gen Z and Planned Giving Marketing Serial entrepreneur, international speaker, and soon-to-be published author, Andrew Rosenstein, popped into my office yesterday to show me the outline of his work in progress, “Understanding the Drive of a Rising...
by Michelle Martin | Dec 7, 2015 | blog
This blog focuses on our primary business, planned giving marketing. But to diversify our subject matter and help fundraisers, we like to feature the work of our friends and colleagues in the community. Please join me in welcoming today’s guest author, Sarah Tedesco....
by Michelle Martin | Oct 19, 2015 | blog
The Secret to Getting More Planned Gifts As a fundraiser, you always feel the pressure to find more planned gifts. Hopefully, this secret will help you connect to more donors and build your planned giving program. An experienced major and planned giving officer called...
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