Do Planned Giving Newsletters Work?
Have you ever sent out a planned giving newsletters to your donors, but then wonder if it had any effect?
That can be frustrating, because you want to know what’s working! It’s great to hear feedback about your planned giving newsletters, mailer, or emails.
We feel that frustration sometimes, too. We help our clients create engaging stories, and then create a marketing strategy that gives their donors consistent communication throughout the year.
But sometimes we don’t get the feedback on their donors’ response until we sit down to analyze the stats.
That’s what makes THIS acknowledgement so special!
We helped Malvern Prep school create a meaningful planned giving newsletters for their donors. It’s really been a positive addition to their marketing strategy. In fact, they actually wrote to the Planned Giving Council of Greater Philadelphia to let their readers know newsletters work!
We’re thrilled with the callout! And even more thrilled that our clients are seeing such great benefits from this personalized marketing strategy that they’re actually sharing it with other fundraisers.
Do you need help with a planned giving marketing newsletter or other marketing pieces that will help attract new donors?
Give us a call. Let’s talk about a personalized marketing plan that can work for your timeline and within your budget.
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As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it's working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated...
What is the most important thing to communicate during a donor call? Transcript: GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We've found as a frontline fundraising staff,...
How to use stories to increase the rate of respond in your planned giving marketing. Transcript: JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...