Do Planned Giving Newsletters Work?
Thank you, Planned Giving Council of Greater Philadelphia and Malvern Prep for the compliments in the current edition of the PGCGP email newsletter. We’re thrilled the planned giving newsletter is helping Malvern Prep reach its goals!
Have you ever sent out a planned giving newsletters to your donors, but then wonder if it had any effect?
That can be frustrating, because you want to know what’s working! It’s great to hear feedback about your planned giving newsletters, mailer, or emails.
We feel that frustration sometimes, too. We help our clients create engaging stories, and then create a marketing strategy that gives their donors consistent communication throughout the year.
But sometimes we don’t get the feedback on their donors’ response until we sit down to analyze the stats.
That’s what makes THIS acknowledgement so special!
We helped Malvern Prep school create a meaningful planned giving newsletters for their donors. It’s really been a positive addition to their marketing strategy. In fact, they actually wrote to the Planned Giving Council of Greater Philadelphia to let their readers know newsletters work!
We’re thrilled with the callout! And even more thrilled that our clients are seeing such great benefits from this personalized marketing strategy that they’re actually sharing it with other fundraisers.
Do you need help with a planned giving marketing newsletter or other marketing pieces that will help attract new donors?
Give us a call. Let’s talk about a personalized marketing plan that can work for your timeline and within your budget.
Marketing as a Cultivation Tool
Have you ever heard of a theory of communication called the "cultivation" theory?The cultivation theory has been around since the 1960s, and it holds that "long-term exposure to media shapes how the consumers of media perceive the world and conduct themselves." In...
Grow Your Legacy Society with the Feeling of Unity
In the book Pre-Suasion: A Revolutionary Way to Influence and Persuade, author Robert Cialdini speaks of Unity: the idea that the more we perceive a person is “like us,” the more likely we are to be influenced by them. You can use this universal principle to grow your...
Leverage Your Planned Giving Legacy Society
You've heard the quote: People don't remember what you've said, they remember how you made them feel. You've seen it in fundraising. When your donors feel valued and appreciated, their loyalty and affinity to your organization deepens. Your Legacy Society is an...
Increase Interest in a Planned Gift
One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...