Do Planned Giving Newsletters Work?
A Success Story from Malvern Prep
The Challenge of Measuring Impact
Thank you, Planned Giving Council of Greater Philadelphia and Malvern Prep for the compliments in the current edition of the PGCGP email newsletter. We’re thrilled the planned giving newsletter is helping Malvern Prep reach its goals!
Have you ever sent out a planned giving newsletter to your donors, but then wondered if it had any effect? That can be frustrating, because you want to know what’s working! We feel that frustration sometimes, too. We help our clients create engaging stories and a marketing strategy that gives their donors consistent communication, but sometimes we don’t get feedback on their donors’ response until we analyze the stats.
That’s what makes THIS acknowledge-ment so special!
The Result: A Resounding “Yes!”
We helped Malvern Prep school create a meaningful planned giving newsletter for their donors. It’s really been a positive addition to their marketing strategy. In fact, they actually wrote to the Planned Giving Council of Greater Philadelphia to let their readers know newsletters work!
We’re thrilled with the callout! And even more thrilled that our clients are seeing such great benefits from this personalized marketing strategy that they’re actually sharing it with other fundraisers.
Need Help With Your Marketing?
Do you need help with a planned giving marketing newsletter or other marketing pieces that will help attract new donors? Give us a call. Let’s talk about a personalized marketing plan that can work for your timeline and within your budget.