Do Planned Giving Newsletters Work?
Have you ever sent out a planned giving newsletters to your donors, but then wonder if it had any effect?
That can be frustrating, because you want to know what’s working! It’s great to hear feedback about your planned giving newsletters, mailer, or emails.
We feel that frustration sometimes, too. We help our clients create engaging stories, and then create a marketing strategy that gives their donors consistent communication throughout the year.
But sometimes we don’t get the feedback on their donors’ response until we sit down to analyze the stats.
That’s what makes THIS acknowledgement so special!
We helped Malvern Prep school create a meaningful planned giving newsletters for their donors. It’s really been a positive addition to their marketing strategy. In fact, they actually wrote to the Planned Giving Council of Greater Philadelphia to let their readers know newsletters work!
We’re thrilled with the callout! And even more thrilled that our clients are seeing such great benefits from this personalized marketing strategy that they’re actually sharing it with other fundraisers.
Do you need help with a planned giving marketing newsletter or other marketing pieces that will help attract new donors?
Give us a call. Let’s talk about a personalized marketing plan that can work for your timeline and within your budget.
Transcript: JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated every time you send something out and every time someone responds. Measuring that engagement is key to understanding who among your marketing prospects...
The Impact of A Planned Gift Inspires People to Imagine What's Possible PSAs: Practical Solution Announcements for Busy Fundraisers JEFF: You know, traditionally in planned giving the emphasis has been on vehicles and the benefits of those vehicles. It's likely you've...
Increase Interest in Making a Planned Gift (Without Making an Ask) Really, marketing is just another word for communicating. Marketing allows you to connect to your donor regularly and let them know you understand what's important to them. What's important? The IMPACT...
This Super Simple Practical Solution Makes and INSTANT Connection Between You and Your Donors Transcript: GREG: Make sure you have your photo on any type of piece that's going out. I know most of us are like, "Oh, I don't want to be photographed," but that's so key...