by Michelle Martin | Apr 11, 2019 | blog
8 Reasons Why Your Organization Needs a Simpler Planned Giving Website receDoes the fundraising industry really need another planned giving website solution? Our clients told us yes, so we created the PGMicrosite, a simpler planned giving website that gives...
by Michelle Martin | Mar 2, 2019 | blog
Tell Good Donor Stories What if I told you the tips, tricks, and techniques that could make your donor stories more engaging. SO engaging, in fact, that your donors would respond to it. I mean, that’s what we’re looking for, right? The donor response. The...
by Michelle Martin | Nov 16, 2018 | blog
Why Does the World’s Largest Online Advertiser Use Direct Mail? Google owns my inbox, my browser, my search engine. They know my every digital move. And even when I’m not on their platforms they’re still serving me ads elsewhere. So, you’d think if Google wanted my...
by Michelle Martin | Oct 25, 2018 | blog
Planned Giving’s “Magic Words” A lot of people claim key fundraising phrases work with donors, but we think we’ve found planned giving’s magic words–words that improve both your planned giving marketing AND conversations with planned...
by Michelle Martin | Apr 24, 2018 | blog
3 Proven, Personalized Planned Giving Marketing Strategies Have you ever wondered if there are any truly effective planned giving marketing strategies–or if donor engagement comes down to pure luck? As a fundraiser, you’ve heard it all. You know different...
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