by Michelle Martin | Oct 19, 2016 | blog
It’s easy to find technology companies claiming print is dead. But the DMA (Direct Marketing Association) reports print response rates outperform digital. Yet some fundraising marketing experts continue to tout technology-based marketing automation solutions....
by Michelle Martin | Feb 17, 2016 | blog
Learning from Gen Z and Planned Giving Marketing Serial entrepreneur, international speaker, and soon-to-be published author, Andrew Rosenstein, popped into my office yesterday to show me the outline of his work in progress, “Understanding the Drive of a Rising...
by Michelle Martin | Dec 7, 2015 | blog
This blog focuses on our primary business, planned giving marketing. But to diversify our subject matter and help fundraisers, we like to feature the work of our friends and colleagues in the community. Please join me in welcoming today’s guest author, Sarah Tedesco....
by Michelle Martin | Oct 19, 2015 | blog
The Secret to Getting More Planned Gifts As a fundraiser, you always feel the pressure to find more planned gifts. Hopefully, this secret will help you connect to more donors and build your planned giving program. An experienced major and planned giving officer called...
by Michelle Martin | Apr 15, 2015 | blog
A Master-ful Thank You As a fundraiser, you know the power of two small words “thank you.” Thank you is an acknowledgement of connection, a humble appreciation of a partnership. These words are always powerful, but sometimes, they are actually prophetic! That’s...
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