A Master-ful Thank You

thank you letter

As a fundraiser, you know the power of two small words “thank you.”

Thank you is an acknowledgement of connection, a humble appreciation of a partnership.

These words are always powerful, but sometimes, they are actually prophetic!

That’s the case of this 2009 thank-you note, written by golf great Jordan Speith.

Young Jordan was able to attend Jesuit because of the Joseph M. Murphy Memorial Scholarship Fund. 

He thanks the family for their help to “strengthen my academics as well as my golf game.” 

He was only 16 when he wrote this note to the family who provided a scholarship at Jesuit College Prep in Texas. He not only thanked them, but also mentions that he’s the Number 1 junior golfer in the nation and shares his dream of winning the Masters.

Jordan Speith realized his dream 6 short years later, when he won the 2015 Masters at only 21-years old! 

Jordan was able to accomplish his dreams because of the vision of a generous couple who supported Jesuit.

Terry Murphy ’61 created the scholarship to honor his late father, who had also attended Jesuit.

This is an extraordinary example of the power of a thank you note … and also the power of a scholarship.

As marketing experts, we love this story, but also see it as needing another chapter! Which fundraiser is following up with Jordan to talk about the opportunity of following in the footsteps of Terry Murphy and creating a scholarship of his own!

You can see the original post of Jordan Speith’s thank you note to the Murphy family here.

Effective Donor Communication Is Personalized

Effective Donor Communication Is Personalized

We're a planned giving marketing company, so a common topic we discuss is effective donor communication. After thirty years of studying what works in marketing, the answer is still the same: effective donor communication is personalized. As a fundraiser, you'll have...

read more
3 Ways to Connect to Planned Giving Donors

3 Ways to Connect to Planned Giving Donors

Have you ever heard the saying, “There’s three sides to every story: his side, her side, and the truth”? Personally, I’ve always found that humorous. But I’ve realized something—it describes some of the conversations we have with planned giving donors. Think about it:...

read more
Planned Giving Website Assessment

Planned Giving Website Assessment

Let's do a mini planned giving website assessment. First, we'll start by looking at how websites were used in the past, and how websites are used now. Take a minute to look at this photo.  Does that look like a modern site? No. Of course not. If you landed on that...

read more

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2019 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy