A Master-ful Thank You

thank you letter

As a fundraiser, you know the power of two small words “thank you.”

Thank you is an acknowledgement of connection, a humble appreciation of a partnership.

These words are always powerful, but sometimes, they are actually prophetic!

That’s the case of this 2009 thank-you note, written by golf great Jordan Speith.

Young Jordan was able to attend Jesuit because of the Joseph M. Murphy Memorial Scholarship Fund. 

He thanks the family for their help to “strengthen my academics as well as my golf game.” 

He was only 16 when he wrote this note to the family who provided a scholarship at Jesuit College Prep in Texas. He not only thanked them, but also mentions that he’s the Number 1 junior golfer in the nation and shares his dream of winning the Masters.

Jordan Speith realized his dream 6 short years later, when he won the 2015 Masters at only 21-years old! 

Jordan was able to accomplish his dreams because of the vision of a generous couple who supported Jesuit.

Terry Murphy ’61 created the scholarship to honor his late father, who had also attended Jesuit.

This is an extraordinary example of the power of a thank you note … and also the power of a scholarship.

As marketing experts, we love this story, but also see it as needing another chapter! Which fundraiser is following up with Jordan to talk about the opportunity of following in the footsteps of Terry Murphy and creating a scholarship of his own!

You can see the original post of Jordan Speith’s thank you note to the Murphy family here.

Planned Giving Donors Are Hiding in Your Database

Uncover your hidden donors with the right planned giving marketing partner. 

Increase Interest in a Planned Gift

Increase Interest in a Planned Gift

One of the easiest ways to increase interest in a planned gift is by tearing down fundraising "silos" and viewing a donor's giving behavior in a more comprehensive way. There's a misconception that a deferred gift doesn't benefit an organization today. Instead, the...

read more
Here’s How You Know if Your Marketing Is Working

Here’s How You Know if Your Marketing Is Working

As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it's working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being generated...

read more
Successful Donor Calls with Frontline Fundraisers

Successful Donor Calls with Frontline Fundraisers

What is the most important thing to communicate during a donor call? Transcript:  GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We've found as a frontline fundraising staff,...

read more
PSA: Story Telling and Planned Giving Marketing

PSA: Story Telling and Planned Giving Marketing

How to use stories to increase the rate of respond in your planned giving marketing. Transcript:  JEFF: Just as a practical example. One of my favorite success stories is from a public college in PA. They were working to transition annual fund donors into planned...

read more

Contact Us

The best way to engage more planned giving donors is with effective marketing. We would love to help. Please give us a call, send an email, or fill out the form to get started.

Planned Giving Marketing
620 W. Germantown Pike, Suite 440, Plymouth Meeting, PA 19462
P: 484-680-7600 | F: 877-865-6812
info@pgmarketing.com

© 2020 Planned Giving Marketing. This site is informational and educational in nature. It is not offering professional tax, legal, or accounting advice. For specific advice about the effect of any planning concept on your tax or financial situation or with your estate, please consult a qualified professional advisor. Privacy Policy