by Michelle Martin | Jan 24, 2018 | blog
10 Tips for Email Marketing for Planned Giving Programs As part of a broad-scope multi-channel marketing strategy, email marketing for planned giving is a timely and cost-effective way to keep your organization in the hearts of your donors, especially your most loyal...
by Michelle Martin | Dec 26, 2017 | blog
How Will New Laws Impact Nonprofit Fundraising? The largest piece of tax reform since the Reagan administration has been passed and signed by the President. In it, you’ll find laws that impact nonprofit fundraising. The real impact from the tax-law changes have...
by Michelle Martin | Apr 12, 2017 | blog
Last evening, a client called to let us know about a large planned gift they had closed–a $250,000 gift annuity. It was from from a donor with lifetime giving of $7,200. Read that again. A guy who graduated more than 60 years ago, and who averaged $120 in...
by Michelle Martin | Mar 13, 2017 | blog
Do Planned Giving Newsletters Work? Thank you, Planned Giving Council of Greater Philadelphia and Malvern Prep for the compliments in the current edition of the PGCGP email newsletter. We’re thrilled the planned giving newsletter is helping Malvern Prep reach its...
by Michelle Martin | Nov 14, 2016 | blog
Is it FAIR For Fundraisers to Offer Free Gifts? Free gifts can be seen as suspect in any context, because the concept of fairness is at the core of all human interaction. “You want me to do something for you – what’s in it for me?” Quid pro quo. Tit for Tat. You...
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