by Michelle Martin | Aug 12, 2019 | blog
Effective Donor Communication Is Personalized Dale Carnegie once said, “A person’s name is to him or her the sweetest and most important sound in any language.” That’s why, after thirty years of studying what works in marketing, we continue to...
by Michelle Martin | Aug 3, 2019 | blog
5 Things to Keep in Mind about Planned Giving During a Capital Campaign You’re ramping up for a Capital Campaign and want to avoid donor fatigue, so you decide to hold off on talking about making a planned gift. This way, you can keep donors laser focused on the...
by Michelle Martin | Aug 1, 2019 | blog
3 Ways to Connect to Planned Giving Donors Have you ever heard the saying, “There’s three sides to every story: his side, her side, and the truth”? Personally, I’ve always found that humorous. But I’ve realized something—it describes some of the conversations we have...
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