by Michelle Martin | Nov 16, 2018 | blog
Why Does the World’s Largest Online Advertiser Use Direct Mail? Google owns my inbox, my browser, my search engine. They know my every digital move. And even when I’m not on their platforms they’re still serving me ads elsewhere. So, you’d think if Google wanted my...
by Michelle Martin | Oct 25, 2018 | blog
Planned Giving’s “Magic Words” A lot of people claim key fundraising phrases work with donors, but we think we’ve found planned giving’s magic words–words that improve both your planned giving marketing AND conversations with planned...
by Michelle Martin | Apr 24, 2018 | blog
3 Proven, Personalized Planned Giving Marketing Strategies Have you ever wondered if there are any truly effective planned giving marketing strategies–or if donor engagement comes down to pure luck? As a fundraiser, you’ve heard it all. You know different...
by Michelle Martin | Jan 24, 2018 | blog
10 Tips for Email Marketing for Planned Giving Programs As part of a broad-scope multi-channel marketing strategy, email marketing for planned giving is a timely and cost-effective way to keep your organization in the hearts of your donors, especially your most loyal...
by Michelle Martin | Dec 26, 2017 | blog
How Will New Laws Impact Nonprofit Fundraising? The largest piece of tax reform since the Reagan administration has been passed and signed by the President. In it, you’ll find laws that impact nonprofit fundraising. The real impact from the tax-law changes have...
by Michelle Martin | Apr 12, 2017 | blog
Last evening, a client called to let us know about a large planned gift they had closed–a $250,000 gift annuity. It was from from a donor with lifetime giving of $7,200. Read that again. A guy who graduated more than 60 years ago, and who averaged $120 in...
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