Here’s How You Know if Your Marketing Is Working

Here’s How You Know if Your Marketing Is Working

by | Oct 13, 2020 | PSA

As a Planned Giving Fundraiser, you spend a lot of time and money using marketing to nurture prospects. How do you know it’s working? Practical Solution Announcement JEFF: The beauty of digital communication right now is that there are a ton of metrics being...
Successful Donor Calls with Frontline Fundraisers

Successful Donor Calls with Frontline Fundraisers

by | Oct 6, 2020 | PSA

What is the most important thing to communicate during a donor call? Transcript GREG: What we have found is that a specific deferred gift may not have come out of donor calls, but we get so much qualifying information! We’ve found as a frontline fundraising...