What Your Donors *Really* Care About (It’s Not What You Think)
Practical Solution Announcement
During this week’s Practical Solutions Announcement, Jeff and Greg discuss a common mistake many fundraisers make: talking to donors about details that just don’t interest them (until later).
You’re making it too easy for your donors to ignore you.
Greg has 20 years of experience in direct fundraising, and currently works as the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA.
Listen as Greg offers his thoughts on conversations that might feel far more natural to both the fundraiser and donors—and take Jeff up on his offer to download sample language you can use as a guide when they’re drafting donor emails.