The Most Important Parts of a Planned Giving Website
Is Your Website Truly Connecting with Donors?
The most important part of your planned giving website is to make sure that it is reflective of the strategy of your marketing program. It goes back to what we talked about before: is the planned giving website inviting? Is it inspiring people to connect with your mission? Are you making it easy for the people who visit your planned giving website to get the information they’re looking for if, in fact, they’re looking for information.
I think the even more important part of your planned giving website is this:
Does it make it easy for donors to get a hold of you?
Do they know who the person is that they should talk to when they are ready to have the conversation? I would say to include your picture, your name, title, phone number, cell phone, and email address. You want to make it as easy as possible for someone who gets that far to get on your calendar.
Make it Easy for Donors to Connect
We do it on our planned giving website. I recommended our clients do on their sites. There’s a great tool called Calendly where you can put a button on your site that lets people get on your calendar. We use it, and I know a lot of people that I deal with professionally use it. And I am a little shocked and maybe a little disappointed that more people in fundraising don’t use it. You want to make it as easy as possible for someone who visits your site to get a hold of you– because the only reason they’re on the site is because they’re interested in having a conversation.
Your New Planned Giving Website
A PGMicrosite gives you everything you need and nothing that you don’t! The clean, modern design makes it super easy for donors to contact you and engage. (Plus, you can have it up and running in only a couple weeks.)
More Resources:
- Email Templates:
- Practical Solution Announcements (PSAs):
- Article: What Makes Marketing a Planned Gift Effective?
- Mission Minded Marketing: An Immediate and Effective Communication Plan