Make Sure Donors Can Find You on the Planned Giving Website-PSA 7

How to Fix Your Planned Giving Website (So Donors Actually Find You)

Practical Solution Announcement 7

Our time online has sky rocketed, and it’s never been more important to have a current and easy-to-navigate planned giving website.

You may think a new website is expensive and time consuming.

You may be nervous to make changes here, because it seems like an expensive and daunting task. That’s not the case anymore! In fact, the website might be the best way you can trim your planned giving budget, as long as the planned giving website contains five important things.

Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.

Stay Informed!

Did you find this information interesting? We send content like this every week! Fill out the below form to receive the latest in Planned Giving news, training, and general wisdom right to your inbox.

Recent Blog Posts

70 ½ vs. 73?

IRA Gifting Ages Explained: 70 ½ vs. 73 Tech Tuesday Other donors like me, make gifts like this. We’ve been hearing some confusion from a lot of clients around the age split of 70 ½ vs. 73 for gifting from an IRA. Which is the correct age? What are the rules around...

read more

Wisdom Wednesday – Are you 85?

Understanding Our Most Senior Donors: A Unique Perspective Wisdom Wednesday Are you 85? I didn’t think so… Listen with intent; every donor has a story. We’ve talked about the mindset of our most senior donors in the past. And we’ll most likely talk about it forever....

read more

Tech Tuesday – IRS Discount Rate

Understanding the IRS Discount Rate for Charitable Gift Annuities Tech Tuesday With the signing of the Consolidated Appropriations Act of 2023 and the provision referred to as Secure 2.0, there is newfound interest around Charitable Gift Annuities* (CGAs). Because of...

read more

Invitational Marketing Works Better

Marketing is meant to inspire donors and invite them to make an impact. See how invitational messages help you discover untapped resources so you can reach a new level with your planned giving.