Slow Down So You Don’t Lose Your Donors-PSA 5

Why Your Gift-Focused Marketing Is Falling Flat (and How to Fix It)

Practical Solution Announcement

Planned giving people love to talk about the different ways to make a gift–and the tax or impact benefits these gifts can have.

But these messages that talk about gift types, tax benefits, and impact benefits are falling flat—and that’s because they break the rules of marketing by moving the conversation too fast.

Grab your donors’ attention first.

Your planned giving marketing needs to grab your donors’ attention first. Then move to the conversation about gifts (and get a more successful response).

Jeff Stein is the President of Planned Giving Marketing and his guest is Greg Wilson, the Sr. Major Gifts and Planned Giving Officer at Good Shepherd Rehabilitation in Allentown, PA. Greg has over 20 years of experience in direct fundraising.

Watch the video to learn a practical way to make that happen.

Schedule a Call with Jeff (or suggest a topic!)

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